App Analytics, a tool included in App Store Connect, will now allow developers to use peer group benchmarks for metrics about their apps. App Store Connect will soon have peer group benchmarks. According to the company, peer group benchmarks will provide even more insights to assist developers in identifying additional opportunities for growth.
To “ensure relevant comparisons,” the tool can compare an app’s performance with others in the same category, business model, and download volume. Peer group benchmarks offer powerful new insights throughout the customer journey, allowing you to better understand what works well for your app and identify areas for improvement.
To ensure relevant comparisons, apps are organized into groups based on their App Store category, business model, and download volume. Peer group benchmarks provide relevant and actionable insights while keeping individual app performance private using industry-leading differential privacy techniques.
Examine your new benchmark data, then use other App Store Connect tools to boost conversion rates, proceeds, crash rates, and user retention.